In the current changing environment, organisations are realigning their operating models and striving to transform themselves by disrupting their offers of products and services.

The reasons guiding self-disruption are varied but for many businesses transitioning from combustion to cleaner and more responsible alternatives has become a critical imperative. Shifting consumer preferences and stakeholder pressures and the desire to capture new growth opportunities and create business value underpin this change from within. Through this process, they are unlocking innovations, taking advantage of technological developments and igniting collaborations to put sustainability at the core of their strategies. From the millions of electric cars sold per year to the billions of pounds spent in the construction of solar and wind plants to the promise of hydrogen, many sectors will be completely reshaped in the next decade. 

How are companies in sectors like automotive, energy and tobacco self-disrupting through innovation and investment in new products and services? What cleaner alternatives are pioneering companies proposing to their customers in order to achieve efficiency and reduce emissions? How are these companies managing the switch? What role do partnerships and collaborations play in accelerating the transition? In particular, what industry initiatives have been successful at eliminating or reducing combustion and what comes next? And, how can companies help educate and switch their customers to better alternatives? 

This FT Digital Dialogue, organised in partnership with Philip Morris Limited, the affiliate of Philip Morris International (PMI) in the UK and Ireland, discusses how companies are proactively reshaping their businesses and using science and technology as a primary driver for strategic product and business model innovation. Focus will be placed on their role and impact in the creation and delivery of better, cleaner and more responsible products and services.

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